US International Media Agency Services
US-Based International Media Agency: Unlocking the US Market
US remains the most dominant market on the planet, with a staggering GDP surpassing China, Germany, and Japan combined as of 2024.The US doesn't just lead in tech, finance, and consumer goods, it redefines global markets, driving innovation and shaping industries. For startups or globally-traded multinationals, the US market is the #1 launchpad for global expansion.That's because, for businesses seeking growth, the US offers immense opportunity. The market's sheer size allows brands to carve a niche in a thriving economy. With one of the largest and most responsive consumer bases in the world, the US is fertile ground for companies looking to accelerate their global presence.And Criterion Global empowers brands to thrive in the US and international media markets. Talk to us for free US advertising insights, market analysis, FAQs, and case studies showcasing how our US and international media services propel brands across the globe.
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US and International Advertising Agency
Media Services for Advertising Agencies in the US & International Markets
Global Reach, Local Insight
Award-Winning Media Excellence
Long-Term Client Partnerships
Full media coverage: from Digital to Broadcast (TV + Radio), OOH, Print, Experiential + more.
Plus Budget BlueprintSM + Paid Media Consulting Services
How To Grow in the US + International Markets
US and International Growth for Global Brands:
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Benefits of US and International Partnership
Global Ad Buying
Our successful track record with multinational marketers is invaluable for global marketing leadership. We know the complexities of entering the immense US and international media markets; insights that single-market agencies simply cannot provide.
Expert Approach
At Criterion Global, we understand that there is no one-size-fits-all in global expansion.
We value the intricacies of approaching diverse scenarios with precision, seeing it as an opportunity to apply our expertise and deliver tailored solutions that drive results.
US Marketing
Establishing presence is paramount. With so many eyes in such a rapidly-moving environment, we are here to cut through the noise, spark curiosity and inspire reaction. Capitalizing on the US and international media markets takes 360° intelligence.
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US Advertising: Market Analysis
Efficient + Effective US Expansion Planning
With such a diverse economy and population, the US offers huge growth potential for any niche imaginable. US consumers lead the world in the following key spending areas, reflecting their large purchasing power and varied consumption habits:
Entertainment: The entertainment sector showcases Americans' willingness to spend on leisure, with streaming services alone generating $41 billion in 2023 (approximately 43% of the $95.4 billion industry in the US). This streaming figure, up 8% from the previous year, demonstrates the market's appetite for content and digital experiences.Durable Goods: Spending on durable goods like household appliances, vehicles, etc., is forecasted to grow from $289 billion in 2023 to approximately $300 billion in 2024. This increase, even amid supply chain disruptions and inflationary pressures, is a bellwether of consumer confidence in the US economy as a whole.Travel and Leisure: Travel and leisure have bounced back strongly, with domestic leisure travel spending hitting just shy of $800 billion in 2023—slightly higher than pre-pandemic levels of $790 billion in 2019—signifying a return to stability marketwide. Travel spending underscores Americans' prioritization of experiences.
Why the US? The Foundation of Economic Power
With a population of over 330 million concentrated in urban areas, the US presents a vast and lucrative space for growth-oriented global brands.The US boasts the largest economy in the world as mentioned previously, which is supported by a robust middle class and a diverse population that fosters a wide range of consumer preferences. This diversity allows brands to tap into various demographics and tailor their offerings accordingly.As reported by the MF and with a projected US GDP per capita of about $85,000 for 2024, the US produces upwards of 6x more per capita than its runner-up China, which altogether put US earnings at roughly 26.3% of total global GDP for 2024 - more than a quarter of the world output, despite having just 4.8% of the global population.
US + International Media Agency Services
3 core reasons why the U.S. stands out as a unique market
1. Stable Government and Regulations: The U.S. provides a stable political environment and regulatory framework, which stimulates business confidence. According to the 2023 Global Competitiveness Report, the U.S. ranks 2nd globally for its institutional framework, reflecting its robust legal system and property rights protection. This stability stands in stark contrast to many nations where sudden policy changes can create uncertainty for businesses.
(Source: IMD)2. Innovation and Technology: The U.S. is not just a participant in global innovation; it’s the leader. With cutting-edge advancements in artificial intelligence, biotechnology, and renewable energy, the US makes for a formidable player in technological progress. It is the largest tech market globally, accounting for one-third of the $5 trillion global IT market and employing 12.1 million people, highlighting its critical role in economic growth and attracting foreign investment. This in turn also helps provide a solid foundation for accelerated development among new brands and an increase in productivity overall.
(Source: US department of Commerce)3. Infrastructure: The U.S. boasts advanced infrastructure that powers its economic engine. With over 4 million miles of roads, 5,000 public airports, and 25,000 miles of navigable waterways, America's transportation network is unrivaled. This expansive system, coupled with cutting-edge communication technology reaching America, creates a seamless environment for business operations. From coast to coast, this interconnected web of resources doesn't just facilitate commerce—it accelerates it, offering businesses a powerful platform to scale and compete globally.
(Source: USAFacts)
Combined with the resilience of the US economy, these factors make it an ideal market for launching and expanding businesses.Let Criterion Global be your guide to navigating US and International Media and unlocking your brand's potential.Read on to learn how we tackle this challenging, yet highly-rewarding market for brands from APAC, EMEA, and LATAM.
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Notable US Expansion Among Global Brands
Oatly Campaign
Polestar Launch
TEMU Expansion
With these diverse spending patterns highlighting the US market's strength and the myriad opportunities available for businesses across various sectors, it's no surprise that numerous international brands are launching in the US, recognizing its vast potential for growth.For instance, Oatly, the Swedish oat milk brand introduced to the U.S. market in 2017. Polestar, a Volvo-backed Swedish luxury EV manufacturer, making its debut in the states in August of 2024. TEMU, a Chinese e-commerce platform that entered the market in 2022 — the list just keeps growing.And if you're still unsure about the potential to excel in the US, consider this:California’s economy alone is so strong, that if it were a country, its GDP would outpace India and the UK.(Source: Bureau of Economic Analysis, World Bank)
Criterion Global: Connecting Brands To The World
EMEA to US Market Expansion Case Study
Situation:
Gorillas, a rapid grocery delivery startup, launched in Berlin, Germany, focused on ultra-fast delivery (often within 10 minutes), primarily serving urban areas.Strategy & Actions:
A core challenge Gorillas faced - like many companies - was the high cost of new customer acquisition and navigating multiple international markets. They turned to Criterion Global to supported their UThey invested heavily in a data-driven approach to hyper-local targeting, leveraging Criteo's technology to reach nearby customers with personalized ads, resulting in significant brand awareness and growth across Europe.
Outcome:
From its founding in Berlin to expanding across 60 cities in nine countries, Criterion Global was able to support paid media in service of Gorillas' customer acquisition pipeline - including US and international media buying - ultimately leading to the company's unicorn exit for $1.2 Billion USD.It wasn't until they expanded meaningfully in the US - with the help of Criterion Global's strategic expertise and precise hyperlocal ad targeting - that they gained substantial growth in the US, ultimately locking in a $1.2 billion acquisition price.
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US and International Media Agency Services
US MARKET CONSULTING
U.S. Growth Advisory
Avoid the complexities of this ever-growing US advertising landscape — Let us help you skillfully navigate this market and unlock your brand's potential.
As the world-renowned investor Warren Buffet once said, "Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble."With strategic insights into capital-efficient customer acquisition strategy, we empower businesses to make bold moves. Make expanding into the US and international media markets not just a dream, but an achievable goal with our expert guidance.
US MARKET MEDIA PLANNING
US Media Planning
From the bustling streets of New York to the laid-back California vibes, each state feels like its own country. That's where we come in. We focus on understanding these local intricacies to make sure your brand communicates effectively. Our approach to US media planning includes in-depth market research and partner evaluations, ensuring that your investment delivers the positive outcomes you’re looking for. Let’s navigate this exciting journey together and unlock the full potential of your brand in the US Advertising market.
Buying US and International Media
Media Buying in the US and Internationally
The US advertising landscape is a vibrant arena for brands ready to shine. The key to market entry begins here. We harness both innovative digital channels and traditional media to maximize your brand's visibility.With our analytics and insights appraoch tailored to your brand, optimizing your strategy to connect with the customers that matter most will be at the forefront. Let us help you refine your approach and stay ahead in this competitive marketplace.
ZEISS
Global Advertising for CPG Brands
ZEISS's success shows how pay-for-performance marketing ties ad spend to actual sales, reducing risk and boosting ROI—critical for launching products in the competitive US market.
Brookfield Renewable
Global Infrastructure Advertising
Paid media fuels visibility and the engagement of US investors, critical to advancing the global energy transition. See how we support the transition to renewables, and drive strategic campaigns to attract capital investment and through leadership for Brookfield at the forefront of sustainable infrastructure.
Amazon Luxury Stores
Launch Media Budgeting
Amazon Luxury Stores’ launch proves that smart budgeting fuels success—critical in competitive U.S. markets. Under-budgeting risks failure, even for giants. Amazon’s approach shows that the right investment wins trust and attention in new categories.
Connecting Brands To The World
International Media Agency For Market Entry To The US and International Markets
"The U.S. is the most competitive luxury hospitality market in the world, and Criterion Global’s precision in media planning ensured Belmond not only competed but excelled. Their work over 6.5 years led directly to Belmond’s historic $3.2 billion acquisition by LVMH, a testament to their strategic brilliance in positioning brands for long-term success."- Chief Marketing Officer, Belmond
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Frequently Asked Questions
faq
US and International Advertising FAQs
Q. What is the best US international media agency?
A. Criterion Global excels in global media buying, connecting challenger brands and globally-ambitious companies with their target audiences worldwide. With an impressive client roster including GoDaddy, Brookfield, and ZEISS, and accolades such as Festival of Media and WARC (World Advertising Research Council), we leverage our extensive network and industry expertise to deliver exceptional media buying strategies that resonate with diverse audiences and drive results. We are backed by an impressive average client tenure of 5.5 years and a history of accolades.Contact Us to learn how we can help your brand achieve its global ambitions.
Q. What are media buying minimums in the US and International markets?
A. As for media buying minimums for ad buying or paid media consulting, we value long term relationships over short term budget. Please Contact Us to discuss your needs in the US.If you are uncertain what media budget you may need to achieve your goals, the Budget BlueprintSM is a proprietary strategic planning tool developed by Criterion Global. It is designed to help our clients allocate media investments efficiently across various platforms and geographies. This provides a clear and comprehensive view of the media landscape, enabling data-driven decisions that align with the client's marketing objectives and maximize ROI.
Q. What types of media can Criterion Global support in the US and Internationally?
A. Criterion Global's paid media buying services cover a wide range of media types, including, but not limited to, digital, social media, television, radio, print, out-of-home, guerilla and emerging media platforms.Our team stays ahead of the latest trends and innovations in media to ensure that we can offer a comprehensive range of options to meet the unique needs of each campaign.
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Contact
Reach out to us.
Criterion Global is uniquely positioned to guide global businesses into the US and International markets, to maximize ROI and drive sustainable growth.To learn more, and specifically our US advertising agency practice, please complete the form here.We look forward to working with you.
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